O’Reilly Media Inc. recently selected TechTracker Media to exclusively sell their online advertising. O’Reilly Web sites, including O’Reilly Network, OnJava and XML.com, are destinations for IT professionals. With the addition of O’Reilly, TechTracker ‘s audience will reach over 17 million unique technology users per month, expanding on a portfolio that includes BetaNews.com, VersionTracker.com, WindowsNetworking.com, and Computing.net. This is the first time O’Reilly has outsourced advertising since running the first online banner ad in 1993. – Cara Wood
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