Sitecore has introduced its Experience Database, a Big Data repository that it promises can let marketers monitor the entire experience of each of their customers. Built on MongoDB and available on Microsoft Azure, the database integrates with The Sitecore Experience Platform, collecting all online and offline experience data from customers in the moments they happen.
“It solves the challenge of achieving a single view of customers,” said Mark Floisand, VP of product marketing at Sitecore. “The Experience Profile is a lens into customer interactions from the history of each customer—even prior to purchase, when they’re still prospects.”
MongoDB is suited to support high volumes of data in real-time and is flexible about the types of information that can be captured and stored, Sitecore affirms. For multinational operations, the company claims that the Experience Database combines massive global data capture with localized delivery.
“Marketers are severely limited by disconnected technology and fragments of customer knowledge,” said Scott Liewehr, president and principal analyst of Digital Clarity Group, in a release announcing the introduction. “To win at customer experience, organizations fundamentally need to understand their customers better than anyone else, which means capturing everything they know about that customer and delivering relevant, highly personal experiences in real-time.”
