Public affairs and strategic communications consultancy, Rud Pedersen Group, has recently acquired renowned Dutch agency, Issuemakers. While the financial details of this transaction haven’t been revealed, this strategic move intends to bolster the group’s presence in the Dutch market, further cementing their global standing.
The acquisition elevates the number of Rud Pedersen’s European offices to 19, accelerating their European expansion strategy. This strategic thrust underscores the group’s mission to continually fortify their foothold across the continent, with a focus on augmenting market penetration and customer reach.
Since the onset of 2022, the Group has swiftly expanded across Europe, initiating ventures in Germany, Bulgaria, Poland, Ukraine, the UK, Italy, and the Czech Republic. Further diversifying their portfolio, the Group has made minority investments in France and Latvia, whilst escalating their operations in Estonia. This action exhibits the Group’s dynamic growth across the continent.
Morten Rud Pedersen, CEO of Rud Pedersen Group, perceives the recent acquisition as a key strategy for extended control.
Rud Pedersen Group’s strategic European expansion
He commends Issuemakers’ innovative market strategies and anticipates a rising demand for integrated services of public relations, issue management, and public affairs in the future.
Founded in 2008, Issuemakers has undergone significant expansion under co-founders Mayke van Keep and Sybrig van Keep. Catering to a broad clientele, including Dutch government bodies and Tony’s Chocolonely, the co-founders will continue their successful leadership post-acquisition.
As a subsidiary of the Rud Pedersen Group, Issuemakers looks forward to providing improved advisory services for its clients, focusing closely on European developments and trends. This strategic alliance enhances Issuemakers’ offerings, ensuring a more comprehensive, fact-based approach for clients navigating complex industries by combining their practical approach with the group’s expertise.
Rud Pedersen Group, initiated in 2003, presently employs a robust team of 500 professionals across 19 European offices. Reflecting strong financial performance, the group records an annual turnover near 70 million euros. Their dedication to providing integrated, top-quality service is signified in their formidable presence and financial stability.
