Ovarian Cancer Action, a UK-based charity, has recently undertaken a comprehensive rebranding steered by creative agency Revolt. The rebrand is intended to evoke more powerful and encouraging discourse around the cause, ensuring the charity remains recognizable within its sector.
With the rebrand, Ovarian Cancer Action embodies a revitalized image that aptly communicates its devotion to eradicating ovarian cancer. The rebrand cleverly marries optimism, reinforcing the charity’s compassionate nature and unwavering concentration on the cause.
In their creative approach, Revolt has drawn attention to ovarian cancer, the sixth leading cause of cancer-related female deaths in the UK. They’ve initiated a campaign designed to drive awareness and encourage early detection of this disease, which claims multiple lives annually.
Rebranding Ovarian Cancer Action: creating awareness
One rebranding objective was establishing Ovarian Cancer Action’s distinct identity from similar organizations. This careful transition to unique visual symbolism has reinforced a commanding presence within the health sector, all while respecting the charity’s original mission to fight ovarian cancer.
As part of their visual identity, an originally designed cancer ribbon emblem now forms an ‘O,’ symbolizing ovarian cancer, OCA, and the ovary itself. The distinctive teal blue color represents the revitalized brand’s intent to heal, comfort, and support, promoting dialogue and action around ovarian cancer.
Revolt modernized Ovarian Cancer Action’s typography and incorporated illustrations from French artist Cécile Dormeau. These illustrations deliver an emotionally vivid picture of the battle against ovarian cancer, capturing the emotional landscape of those affected by it.
Finally, the rebrand incorporated a rich, bold color palette featuring hues of orange, blue, pink, and traditional teal blue, each color representing a unique characteristic of the charity’s mission and values. The vibrant orange stands for their dynamism, the strong blue radiates trust, and the warm pink embodies hope – all-encompassing Ovarian Cancer Action’s renewed commitment to fighting this deadly disease.
