Introduction to the Limited-Edition Ioniq 5 Disney100 Platinum Edition
Hyundai Motor Co. has announced the launch of a limited-edition Ioniq 5 Disney100 Platinum Edition electric SUV to celebrate Disney’s 100th anniversary milestone. Initially presented as a concept car at the 2023 New York Auto Show, the vehicle made its official debut on October 17 during a Disney-focused episode of “Dancing with the Stars” on the Disney-owned ABC network. As the exclusive North American automotive partner for Disney100, Hyundai plans to make these limited-edition vehicles available for purchase in early 2024.
The Ioniq 5 Disney100 Platinum Edition boasts unique design elements influenced by Disney’s iconic characters and history, offering a one-of-a-kind driving experience for fans and collectors. Additionally, part of the proceeds from the sale of each limited-edition vehicle will be donated to charitable organizations supported by Disney and Hyundai, highlighting their shared commitment to community and corporate social responsibility.
Hyundai and Disney Join Forces on “Dancing with the Stars”
The collaboration between Hyundai and Disney came to life through various tie-ins on the show “Dancing with the Stars.” Hyundai secure exclusive advertising spots during the ABC show’s first hour and throughout the streaming of the popular dance competition in October. This partnership provided Hyundai with the opportunity to showcase its newest models and technologies to a captivated audience during key episodes.
Hyundai and Disney further collaborated to create integrated content pieces, demonstrating their shared values and innovative spirits. This work together has further strengthened their relationship and provides a framework for future collaborations.
Ioniq 5 Disney100 Platinum Edition: A Collector’s Dream
With only 1,000 units to be produced, the Ioniq 5 Disney100 Platinum Edition is part of an extensive advertising campaign across multiple channels, including experiential, content, and merchandising initiatives. This special vehicle not only showcases Hyundai’s commitment to developing cutting-edge automotive technologies but also emphasizes their collaboration with Disney by aiming to create unforgettable experiences for customers. This limited-edition car is poised to become a coveted collectible for car enthusiasts and Disney fans, further solidifying the bond between the two industry giants.
Disney Imagineers and Hyundai: Collaboration at Its Finest
Disney Imagineers worked closely with Hyundai to infuse the vehicle with unique design elements, such as a “Gravity Gold Matte” exterior, Disney100 emblem on the exterior and interior headrests and floor mats, and a Disney-themed startup screen on the main touch display. This collaboration aims to deliver a mesmerizing driving experience by blending the magic of Disney with the innovative technology and design concepts of Hyundai. The exclusive features create an enchanting atmosphere that will undoubtedly leave lasting memories for drivers, passengers, Disney fans, and car enthusiasts.
Enthusiasm for the Partnership Between Hyundai and Disney
Andrew Messina, Senior Vice President of Sales at Hyundai, expressed enthusiasm for the collaboration between the two well-known brands, stating, “as we celebrate 100 years of The Walt Disney Company, we continue to showcase our power as a leader in live content and how brands can be a part of something wonderful alongside us.”This partnership is expected to create unique and engaging experiences for consumers by integrating the strengths and innovative spirit of both companies.
By working together, Hyundai and Disney hope to revolutionize traditional marketing campaigns and raise brand awareness, offering immersive and captivating content tailored to a diverse range of audiences. The Ioniq 5 Disney100 Platinum Edition is an outstanding example of what this strong partnership can produce and is a testament to the endless possibilities these two industry giants can achieve together.
FAQs: Ioniq 5 Disney100 Platinum Edition
What is the Ioniq 5 Disney100 Platinum Edition?
The Ioniq 5 Disney100 Platinum Edition is a limited-edition electric SUV created by Hyundai Motor Co. to celebrate Disney’s 100th anniversary. This unique vehicle features design elements inspired by Disney’s iconic characters and history, providing a one-of-a-kind driving experience for fans and collectors.
When and where was the Ioniq 5 Disney100 Platinum Edition introduced?
The Ioniq 5 Disney100 Platinum Edition was initially presented as a concept car at the 2023 New York Auto Show and officially debuted on October 17 during a Disney-focused episode of “Dancing with the Stars” on the Disney-owned ABC network.
When will the Ioniq 5 Disney100 Platinum Edition be available for purchase?
Hyundai plans to make the limited-edition Ioniq 5 Disney100 Platinum Edition vehicles available for purchase in early 2024.
What is the connection between Hyundai and Disney?
Hyundai and Disney have formed a partnership as part of Disney’s 100th anniversary celebration. The collaboration includes the development of the Ioniq 5 Disney100 Platinum Edition, as well as integrated content pieces and advertising campaigns across multiple channels.
How many Ioniq 5 Disney100 Platinum Edition units will be produced?
Hyundai plans to produce a limited number of 1,000 Ioniq 5 Disney100 Platinum Edition vehicles, making it a sought-after collectible for car enthusiasts and Disney fans alike.
What are some unique design elements of the Ioniq 5 Disney100 Platinum Edition?
The Ioniq 5 Disney100 Platinum Edition features a “Gravity Gold Matte” exterior, a Disney100 emblem on the exterior and interior headrests and floor mats, and a Disney-themed startup screen on the main touch display. These design elements were created in collaboration with Disney Imagineers to deliver a captivating driving experience.
Will part of the proceeds from the sale of the Ioniq 5 Disney100 Platinum Edition be donated to charity?
Yes, a portion of the proceeds from the sale of each limited-edition vehicle will be donated to charitable organizations supported by Disney and Hyundai. This highlights both companies’ shared commitment to community and corporate social responsibility.
First Reported on: marketingdive.com
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