Hanover Direct Inc., Weehawken, NJ, has suspended circulation of its upscale bedding and linen catalog, Turiya, more than a year after it was launched. The announcement came a week after the Fall 2000 edition was mailed. Paula Zwerdling, spokeswoman at Hanover, said that while the catalog will no longer circulate, the Turiya brand will be integrated into other gifts and décor titles owned by Hanover that could include Gump's By Mail and The Company Store. “There are more operating efficiencies if they do it the other way,” Zwerdling said. The reposition of the Turiya brand is expected to reduce customer acquisition and marketing expenses as well as organizational costs. Hanover launched Turiya in September 1999. The catalog featured private and designer labels, including Ralph Lauren White Label and Kelly Hoppen. Bedding and linen prices ranged from $100 to $5,000.
Related Posts
Graphic artist finds inspiration in European signage
On a recent trip to Italy, seasoned graphic artist Elizabeth Goodspeed developed a fascination with overseas signage. Entranced…
Change Healthcare suffers $1.6 billion loss from cyberattack
Change Healthcare, a subsidiary of UnitedHealth Group, stands to lose approximately $1.6 billion as a result of a…
Cey Adams’ enduring impact on hip-hop aesthetics
Cey Adams, highly recognized in the graphic design and hip-hop industry, has left an enduring mark on the…