Esi Eggleston Bracey Appointed as Unilever’s Chief Growth and Marketing Officer
Unilever, a leading consumer goods company, has announced Esi Eggleston Bracey as their new chief growth and marketing officer. Bracey currently oversees the US operations of the company and serves as the CEO of Unilever’s personal care division in North America. She will take up a slightly different role than her predecessor, Conny Braams, who was the chief digital and commercial officer. With a proven track record of success and extensive experience in her present role, Bracey is expected to bring a fresh perspective and innovative strategies to Unilever’s marketing and growth efforts.
As Bracey transitions into her new position, she will collaborate closely with Conny Braams to ensure a smooth handover and continue driving the company’s global digital initiatives and commercial growth. The appointment of Bracey, who brings over five years of experience with the company, is among several transformations being implemented under the leadership of Unilever’s new CEO, Hein Schumacher, as he seeks to foster a “performance culture” within the organization.
A Closer Look at Bracey’s Previous Impact on Unilever
In her former role at Unilever, Bracey played a crucial part in enhancing overall efficiency and implementing innovative strategies. Under Schumacher’s direction, the company is focused on collaboration, accountability, and growth to anticipate an improvement in overall performance.
To achieve this transformation, Unilever is also announcing multiple additional executive changes. Fernando Fernandez will be assuming the responsibilities of the chief financial officer, while Priya Nair takes on the role of chief marketing officer of wellbeing and beauty. Furthermore, Peter ter Kulve will become the president of the ice cream division.
These changes in leadership are part of Unilever’s ongoing commitment to strengthening its management team and sparking innovation across various sectors. Introducing fresh perspectives and expertise will enable the company to remain competitive and continue expanding in the rapidly evolving global market.
Eduardo Campanella takes Charge of Unilever’s Home Care Division
Unilever has appointed Eduardo Campanella as the head of the home care division. With a wealth of industry experience from various leadership positions, Campanella is expected to focus on growth and innovation in the home care sector, ensuring the highest quality of service for clients.
This restructuring of management highlights Unilever’s dedication to expansion and innovation in the consumer goods market while responding effectively to rising competition.
Unilever’s Adaptation and Long-Term Growth Strategy
Continuing to develop and adapt to the ever-changing landscape of consumer demands, Unilever has strategically positioned itself for long-term growth. The company is determined to maintain a consistent supply of high-quality products and services, ultimately increasing brand loyalty and customer satisfaction.
Through these strategic leadership appointments and Unilever’s commitment to fostering a performance culture, the company looks forward to unlocking new opportunities for growth and innovation. By embracing change and evolution in the global market, Unilever aims to remain at the forefront of the consumer goods industry while ensuring continuous growth and development.
FAQs: Esi Eggleston Bracey Appointed as Unilever’s Chief Growth and Marketing Officer
Who is Esi Eggleston Bracey?
Esi Eggleston Bracey is a successful executive who has been appointed as Unilever’s new chief growth and marketing officer. She currently oversees the US operations of the company and serves as the CEO of Unilever’s personal care division in North America.
What are the main responsibilities of Bracey’s new role?
As the chief growth and marketing officer, Bracey will be responsible for leading and driving Unilever’s marketing and growth efforts by bringing innovative strategies and a fresh perspective to the company. She will also collaborate closely with her predecessor, Conny Braams, to ensure a smooth handover and continue driving the company’s global digital initiatives and commercial growth.
What are the other executive changes at Unilever?
Unilever has announced several transformations under the leadership of CEO Hein Schumacher. Fernando Fernandez will become the chief financial officer, Priya Nair takes on the role of chief marketing officer of wellbeing and beauty, and Peter ter Kulve will become the president of the ice cream division. Additionally, Eduardo Campanella has been appointed as the head of the home care division.
What is Unilever’s long-term growth strategy?
Unilever aims to position itself for long-term growth by adapting to the ever-changing landscape of consumer demands and maintaining a consistent supply of high-quality products and services. The company is committed to fostering a performance culture and unlocking new opportunities for growth and innovation by embracing change and evolution in the global market.
How does Unilever plan to remain competitive in the industry?
Unilever is focusing on strengthening its management team, sparking innovation across various sectors, and introducing fresh perspectives and expertise. By doing so, the company aims to remain competitive and continue expanding in the rapidly evolving global market, ultimately increasing brand loyalty and customer satisfaction.
First Reported on: marketingweek.com
Featured Image Credit: Photo by Alena Darmel; Pexels; Thank you!
