As a business owner, keeping your digital marketing team safe is paramount. Otherwise, this could have a knock-on effect on your customers and the rest of your employees. To ensure that your PR is not destabilized by criminals and that your team can keep your brand on the map, here are some of the steps you should take to maintain their safety in 2024.
Look Into Malware Protection
To deliver results, your digital marketing team will most likely be working off a network connecting all your office computers. While this can be an effective way to share data and allow for collaboration, it also means that if one computer is infected with malware, it all will be. To ensure that malware does not wipe away all the hard work that you have performed on your digital marketing and make customers hesitant to use your brand, you should consider looking around for the best malware protection.
This solution can use techniques such as machine learning and heuristics to spot malware and stop it in its tracks before it even has the time to have a noticeable impact on your business. Not all malware protection is the same, though, so it is vital that you look around for the best option for your company, including those that use the latest technology. This will enable your business to keep up with criminals and stay one step ahead.
Encrypt Your Data
Your digital marketing team will likely be gathering a lot of information about the people they are advertising your business to. This data is likely to be sensitive, and your customers will likely be extremely upset and angry if it is compromised. To help your team feel more confident when they are collecting this data, you should look into encrypting your data. This can also help your digital marketing plan to stay private, ensuring that you are able to deliver it in the proposed time frame and that you do not lose the effort that you have put into developing it.
Regulations
Encrypting your data protects sensitive information from unauthorized access and provides an additional layer of security in case of data breaches. By encrypting data when you are transferring it and storing it, you can be sure that even if malicious actors manage to intercept and see or steal your data, they will not be able to decipher it without the correct encryption keys. This can also help your business comply with industry regulations like GDPR, HIPAA, or CCPA, reducing the risk of being fined. Moreover, encryption reassures your customers that their personal information is secure, fostering trust and loyalty to your brand – which is hard to win back if lost.
Give Your Team Training
You might think that the training that your digital marketing team had to go through when they joined your company was enough to give them protection for the time they worked with your business. However, this is not the case. Threats are changing and progressing all the time. This might mean that they are difficult to spot and that your employees are unaware of what potential cyber threats could look like. Then, it is vital that you regularly update the training that you have previously provided for your team with short refresher sessions. This can also keep what they have learned at the front of their minds, which can mean that their alarm bells ring quicker when an issue presents itself.
Back-Up Your Files
You might have a lot of documents stored on your computer that note down the digital marketing plans your employees have created for your company. If these were lost, your employees might be unable to do their jobs and might have to start this work all over again. However, files can be lost at any time, whether due to cybercrime or computer crashes. To ensure that your team can easily get back the lost documents, you should find ways to back up these important files. You could do this by putting them on an external hard drive or by placing copies of them on the Cloud.
Backing up your files will make sure that your digital marketing team has access to critical documents even in the face of unforeseen events, such as a ransomware attack or natural disaster. Regularly scheduled backups, such as at the end of each work day, can create a recent starting point if something happens to their data. It’s also crucial to have a well-documented disaster recovery plan that outlines the steps your team should take in case of data loss, enabling them to restore normal operations swiftly.
As added security, your team should regularly test these backups to ensure they work and have everything your team would need to keep working.
