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Companies’ Investments in Email Marketers Vary Widely [Infographic]

Gender can influence how marketers target consumers, but is it affecting how much they’re paid, too? 

According to recent data from Only Influencers, a community of email marketing professionals, the median salary for male email marketers is $15,000 higher than the median salary is for female email marketers. Indeed, the median salary for men is $90,000, but only $75,000 for women. There’s an even greater gap when comparing the top ends of each gender’s salary range. While the salary range for male email marketers spans from $17,250 to $300,000, the salary range for female email marketers extends from $28,000 to $200,000. That’s a $100,000 difference in high-end salaries.

There are also disparities when comparing the salaries of email marketers in client, consultant, and vendor companies. According to the report, the median salary for client-side email marketers is $74,000; however, this figure jumps up to $95,000 and $107,000 for consultant and vendor respondents, respectively.

Want to see how your company’s salaries add up? Check out the infographic below. 

We know you love infographics. Check out some more Direct Marketing News originals. 

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