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Online Campaign’s Aim Is Payers; Electronic Newsstand Concentrates on Getting Credit Card Numbers
To combat the Internet’s generally low lead-conversion rate, online magazine retailer Electronic Newsstand, Washington, DC, has launched banner…
These Catalogs Fit the Bill, Companies Tout What Sperm Donors Offer
While a range of companies have used catalogs to present their products and services to targeted audiences, none…
DM Stocks Increase 15.4 Percent in ’97
It was quite a ride for direct marketing stocks in 1997, as was the case all year. The…
Cooperation, Feedback Key to Success
Two opposite but equally strong trends are occurring in the hi-tech marketplace: * The collapse or “disintermediation” of…
CENSUS 2000 Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche?s resignation last…
Worldata Buys Back WebConnect From CMP Media
List-management and database marketing firm Worldata announced Jan. 12 that it bought back publisher CMP Media’s 50-percent interest…
California Considers Spam Ban; Will More States Follow?
In what some see as the beginning of a waterfall, California state Assemblyman Gary Miller introduced a bill…
Mailer’s Software Debuts List Enhancement Service
Mailer’s Software, San Clemente, CA, has introduced a service providing 12 types of list enhancement for bulk mailers…
Postal Delivery a Mixed Bag Over Holidays
While the U.S. Postal Service says it improved service over the holidays, Standard A mailers report mixed results.…
Advantages Seen in National Media, ValueVision Merger
What happens when an unprofitable infomercial marketing company merges with a TV shopping company with a history of…
