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Non-Profit Rolls Out German Test After Small Global Mailing
VIENNA, VA – The National Wildlife Federation plans to drop 25,000 catalogs in Germany this fall after mailing…
Stevens-Knox Hires Kleid Execs
Stevens-Knox & Associates announced March 12 the hiring of Richard Vergara, Jeff Kobil and Nick Sarantakos as vice…
Allstate, Scudder Join to Sell No-Load Annuities
Allstate Life Insurance Co. is using a strategic agreement with Scudder Kemper Investments Inc. as a jumping-off point…
Williams-Sonoma Earnings Soar
Williams-Sonoma, San Francisco, posted a 74 percent increase in earnings to $41.3 million for fiscal 1997 ended Feb.…
Catalog Sales Drop at Talbots
Weak response to its 1997 merchandise contributed to Talbots' 90.9 percent drop in net income to $5.8 million…
Sales Jump 15.6% At Lands' End
Lands' End, Dodgeville, WI, announced March 12 that it had posted double-digit increases in both sales and earnings…
Pitney Bowes, Experian Debut ReUnion Software
Pitney Bowes Software Systems, Chicago, an integrated software solutions provider, has entered into a business partnership agreement with…
New Company's E-Customer Service Uses Tried-and-True DM Techniques
The biggest barrier to e-commerce is the horrendous fulfillment and customer service offered by most Web merchants, according…
Acxiom Takes Over 40 Percent of Exchange Marketing Group
Data product provider Acxiom Corp., Conway, AR, announced an agreement that resulted in a 40 percent equity investment…
Regression Modeling Turns CareerTrack's DM Campaign From Static to Dynamic
Seminar-style learning company CareerTrack, Boulder, CO, has been a successful direct marketer since its founding in 1982 —…