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Yahoo, Shopping.com Sign Pact
Search engine Yahoo, Santa Clara, CA, and online retailer Shopping.com, Corona Del Mar, CA, recently announced an advertising…
Sandino Sets Course for DRTV Pharma Ads
Sailing around the world in a self-built, 50-foot Chesapeake Bay schooner might be a retirement goal for some,…
Packard Bell to Feature AOL on PCs
Packard Bell, Sacramento, CA, and America Online, Dulles, VA, announced a multiyear marketing agreement that will feature AOL…
Chesebrough-Ponds Tests First Infomercials for Age Cream
Chesebrough-Ponds USA, Greenwich, CT, recently ran its first on-air test of an infomercial program that touts the company's…
False Claim Prompts FTC to Creat Ad Guidelines
A two year investigation that resulted in a settlement with a dietary supplement infomercial advertiser has helped prompt…
HSN To Launch Shopping Channel in Italy
Home Shopping Network, St. Petersburg, FL, formed a joint venture with Scandinavian Broadcasting Systems SA, to launch a…
Acxiom Makes Investment in Ceres
Acxiom Corp. last week made a 25 percent equity investment in Ceres Integrated Solutions, a provider of intelligent…
Postal Competitors on USPS' Case
Postal competitors are, indeed, watching the U.S Postal Service closely these days. At UPS' urging, for example, U.S.…
DRTV Close-up: Atlantic Promotions Seeks Brands, Not Hits
While many marketers in the DRTV industry depend upon a handful of hit products for profitability, the marketer…
Time Warner, Kessler Blast TV Drug Ads
Time Warner Inc. and former FDA chairman Dr. David Kessler raised the ire of pharmaceutical drug advertisers and…