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DMA Selects Government Insider to Run Catalog
After a four-month vacancy, the Direct Marketing Association last week selected a government insider whose career spans more…
Amica Shifts From Word-of-Mouth Referrals to 18-City Mailing
In a major marketing strategy shift, Amica Mutual Insurance Co. is testing a series of mailings that mark…
DMA Blasts Privacy Study It Funded
The Direct Marketing Association is ruing the day it agreed to help pay for a University of Massachusetts…
Sur La Table Whets Appetites With New Catalog
With 12,000 items in its stores, retailer/cataloger Sur La Table, Seattle, has always grappled with the problem of…
Mattel Buys Pleasant Co. for $700 Million
Toy company Mattel Inc. announced last week that it will acquire Pleasant Co., a direct marketer of the…
Group 1 Software Reports Record Revenues for Year
Group 1 Software, Lanham, MD, recently reported record revenues of $61 million for the year ended March 31,…
Hotmail Wins Suit Against Bulk E-Mailers
Free e-mail firm Hotmail (www.hotmail.com) said this week that a federal court had awarded a default judgment and…
GeoNeighboring Solutions Helps Vendors Target Customers' Neighbors
GeoNeighboring Solutions (GNS) has developed a system to automate door-to-door canvassing and consolidate prospect information in a database.…
TransAmerica Boosts Ties With Mokrynski
The consolidation of the files of TransAmerica Holdings with list manager Mokrynski & Associates represents a further strengthening…
Winchester Shoots for More Retail Traffic
Winchester Ammunition is expected this week to launch a redesigned Web site at www.winchester.com aimed at building a…