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MSGI Inks Affinity Deal With MBNA
Marketing Service Group Inc., New York, signed a five-year affinity marketing agreement last month with MBNA America Bank…
Settlement Reached in FTC Fraud Case
Gary Walton, doing business as Pinnacle Financial Services, has agreed to settle federal charges that he allegedly assisted…
Partnerships May Boost FreeShop Visits
FreeShop expects a 50 percent increase in traffic to its Web site of free and trial offers because…
Spree.com Debuts Online Golf Store
Internet retailer Spree.com, Thornton, PA, recently entered the $2 billion golf apparel market when it joined the PGA…
FTC: Net Sales May Top $220B in 2001
The Federal Trade Commission told the House Subcommittee on Telecommunications late last month that Internet business could grow…
Riches Leaves OgilvyOne for Toymaker Hasbro Inc.
Wendy Riches, OgilvyOne's North America chairwoman, has left the New York-based agency to head direct marketing and e-commerce…
Online Homes Will Grow to 102 Million
Market research firm International Data Corp. (IDC), Framingham, MA, and Web demographic research firm RelevantKnowledge, Atlanta, recently projected…
Mitchell & Resnikoff Wins ContiLeasing, Security Resources
Mitchell & Resnikoff, Elkins, PA, has been named agency of record for ContiLeasing and Security Resources. ContiLeasing is…
DMA Seeks Web-Site Evaluations
The Direct Marketing Association recently began asking its consumer marketing members to take part in its first Web-site…
Draft Manages Iridium Launch
DraftWorldwide, Chicago, is providing direct marketing services for the launch of Iridium, the first satellite-based global hand-held telephone…