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What’s better: paid or organic search?
Chrysi PhilalithesVP of global marketing and communications, MIVA Founding member of Espotting It would be shortsighted to suggest…
B-to-b marketers must adapt
In a world where prospects know more about what they’re buying than most sellers do, b-to-b marketers need…
‘Real-time Segmentation’ maximizes returns on marketing dollars
Consumer-facing companies invest millions to get consumers to call them, but a lot of this money is…
ChoicePoint releases Strattem Streamline
ChoicePoint Precision Marketing LLC has released Strattem Streamline — a new CRM/database tool. Strattem Streamline, designed…
EXPERT ADVICE: How can I attract the best marketing talent for my agency?
You need to focus on attracting the best talent in the same manner that you would for a…
Atkins – Coupon helps build database
Approach: Diet bar and shake maker Atkins wanted to build its prospect and client e-mail opt-in database for…
Hard Rock Hotel & Casino – Pool party goes digital
Approach: The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called…
Marketing with online polls, an untapped market and more
E-MARKETING How can an online poll best be used as a marketing tool? “An online poll is an…
UPS – Casual online game attracts international players
Situation: After years of development, UPS introduced an international shipping method on October 2 that eliminates the need…
Ways to reach doctors
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…