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Content Marketing
319 posts
It Had to Happen: The Video Sales Force
I like talking to call center operators. It could be because I’m a divorced empty-nester and I’m just…
5 Growth Areas in Video That Marketers Should Watch
With video set to play an increasingly important role in the marketing landscape, businesses need new ways to…
3 Things Marketers Can Learn From Marvel
Disney-owned Marvel Studios has become the premier brand in superhero action movies. Titles such as 2008’s Iron Man,…
Century 21 Makes BFFs Through Competitive Content
If there’s one thing every brand wants, it’s a BFF—a Business Friend Forever. And while forming this relationship…
For Marketers, Every Day Should Be Hug Your Cat Day
The Internet is suffused with cats. Cat memes, cat videos, cat GIFs, cat celebrities—and lots of brands are…
Some Trashy Ideas for Your Content Marketing
It must be so easy to be a marketer. Why? Because while 70% of people say that overconsumption…
Speedo’s Stroke of Content Genius
Think about the last video you watched all the way through until the end on YouTube, Vimeo, or…
What’s Better Than an Ad? An Experience.
Why do so many people pay a premium for Build-a-Bear teddy bears when, at their core, they’re not…
Dance, Dance, Marketing Solution
You’re cleaning your apartment or you’re driving to work. Nothing too exciting. Then a song comes on the…
How’d They Do That?
What makes marketing compelling? Stories. The story a brand tells may be implicit: “Coke Adds Life.” The customer…