DMN Editorial Team
1166 posts
Word to the Wise: Programmatic Direct
To some marketers, “programmatic direct” is an oxymoron. They’re concerned that this mechanized process isn’t as targeted as…
Delivered: Governor Andrew Cuomo Mailers
What’s in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones…
What Top Marketers Read to Get Inspired
Whether hardcover, paperback, or digital, there’s nothing like a book for inspiration and diversion. The Direct Marketing News…
Marketing Stars’ Top Mobile Apps
When you’re laser-focused on marketing results, anything that makes you more efficient is a gift. That’s clear from…
Fast Facts: October 2014
Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.
Email’s Mixed Messages
Marketers love email. Volume has increased 9% year over year in their attempts to woo customers, according to…
Marketing Chatter: October 2014
See what our tweeps have been getting up to this month. Follow us @dmnews. Mktg orgs can’t rely…
Stepping Stones to Marketing Success
From waiting tables and writing code, and from dishwashing to door-to-door sales, the Direct Marketing News 2014 40…
Fast Facts: September 2014
Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and…
18 People in Marketing You May Not Know…but Should
Marketing is a complex, multidimensional discipline. And for every area of marketing there are myriad experts whose advice…