When Facebook changed its Terms of Use this week, it seemed like every user who read about it on Consumerist had a big ol’ cow, which led the social networking site to change right back to its old Terms of Use. But was it really such a big deal? In my opinion, no — the change in the T of U amounted to three lines of legalese that didn’t do much more than add some protective formal verbiage. But the underlying issue is bigger: How much do you trust Facebook? CEO Mark Zuckerberg really wants you to trust him and his company, as he reiterated on his blog the other day: “In reality, we wouldn’t share your information in a way you wouldn’t want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work. Our goal is to build great products and to communicate clearly to help people share more information in this trusted environment.” The question is, do you believe that or not? If you do, then both versions of the Terms of Use (which, btw, I wonder how much anyone reads on other, equally privacy-questionable sites) would likely be fine. If you don’t, then neither — and none — will likely be wholly satisfactory.
Related Posts
Take it or Leave it: The Phygital Revolution in Healthcare
The era of providing healthcare only through brick-and-mortar locations is finished. The fast growth of technology and shifting…
Why Community Engagement is Important for Brands
Building trust and loyalty through engagement Any brand seeking to grow and expand its reach aspires to cultivate…
Understanding the influential power of HTML meta tags
HTML meta tags play an integral role in a web page’s structure, functioning as placeholders for search snippets…