Adtech experts from companies like DoubleClick and AppNexus have launched an innovative AI startup, Firsthand. It gives brands and publishers the ability to create their own AI representatives, enhancing user engagement, privacy, and content control. By doing so, brands get full control over their content and data, transforming their online interaction with customers, while reinforcing data protection.
Firsthand is a strategic response to several AI concerns like models utilizing brand content without recognition and the creation of generic content with no credit. Providing a solution to these issues, Firsthand also serves as a platform promoting fair practices in the AI industry, emphasizing the need to give credit to original works and stressing the importance of originality in AI-generated content.
Firsthand, in association with Microsoft, will hold an AI-focused event, AI Impact Tour, in New York City on February 29th. This event accentuates both the benefits and challenges of AI implementation. Simultaneously, Firsthand announced a seed funding round of $6.65 million championed by Radical Ventures.
Firsthand’s AI representatives can operate across various affiliated websites, providing users with rich information and giving publishers valuable customer insights. These AI representatives aim to create a win-win situation by initiating conversations and suggesting further readings, improving interaction rates, and enabling better decision-making.
The platform of Firsthand allows brands to interact with consumers directly, granting them superior control over content management and data practices. This was previously not feasible with the prevailing ad technology, but, with Firsthand, the gap between the brands and their consumers is bridged, promoting more personalized advertising.
Firsthand’s introduction signifies a crucial development in the evolving ad tech field, intending to reshape the landscape by leveraging AI for direct consumer interaction while retaining control over data and content distribution. As such, the platform has a high potential for increasing ROI for brands through targeted, personalized ad content, with safety and privacy at its core.
By maintaining control over their data, brands mitigate any threats of data breaches or unauthorized sharing, enhancing customer trust. Ultimately, Firsthand is set to revolutionize the ad tech industry by combining AI with brand-consumer communication, prioritizing data privacy for brands and consumers alike.
