A prominent advertising and production firm has successfully acquired a well-known public relations organization, known for its work with brands, nonprofits, foundations, and societal and environmental activists. This valuable acquisition brings added proficiency in strategic messaging and public advocacy, amplifying its capability to transmit influential messages.
Renowned for its dedication to positive transformation and social accountability, the newly acquired entity fits flawlessly into the buyer’s vision of supporting solutions that tackle worldwide challenges. The merger is predicted to trigger fresh growth opportunities and significantly increase the firm’s standing in the PR field. The acquisition symbolizes the company’s calculated extension plans and devotion to establishing a future where various entities can substantially influence societal and environmental issues. Financial aspects of the deal remain undisclosed.
Acquired by the marketing firm in 2017, the PR agency will continue functioning as an independent unit.
Strategic acquisition enhances PR prowess
Employees will retain their existing roles, ensuring a smooth transition process. Such a strategic move solidifies the marketing firm’s control over the PR industry, and reflects the company’s intent to diversify its services and strengthen its portfolio.
The PR outfit, established by Danielle Finck in 2008, has substantially contributed to social and environmental PR, expanded the executive team, and established alliances with influential personalities and ventures. These partnerships focus on advocating social, racial, and environmental equalities and sustainability across numerous industries.
The CEO of the acquiring firm celebrated the PR firm’s commendable dedication to societal improvement, praising their inventive methods and constant pursuit of excellence. In his statement, he expressed his aspirations for ongoing joint efforts and cumulative impact on fabricating a sustainable future.
The PR corporation’s CEO, Amanda Lundberg, and founder Danielle Finck conveyed their shared enthusiasm for the merging’s effect on their clientele’s social and environmental impact. Lundberg was particularly thrilled about possibilities to improve both reputation and social accountability through this cooperation.
Meanwhile, Finck, who initially established the company with the vision of effecting substantial corporate social change, views the merger as an affirmation of her persistent efforts. The pair expressed their mutual commitment to elevate the social and environmental aspects of their clients’ dealings and held firm belief in the transformative power of their synergized efforts.
As the firm proceeds into a new phase, Danielle Finck and Sylvie Snow-Thomas will helm the agency under the new parent company, with all staff on board this newly formed entity.
