Fabrik Communications Inc., San Francisco, changed its name to ROI Direct.com yesterday to recast itself as more of a direct marketing and Internet-related company. The privately held firm offers database marketing, e-mail marketing and e-commerce technology, primarily to catalogers, publishers and online merchants. The firm's CustomResponse unit makes technology designed to help businesses handle inbound customer e-mail. It will target the mid-sized business market.
Related Posts
Lectric eBike sees dramatic SEO visibility boost
Recently, the ecommerce company Lectric eBike reported a dramatic rise in SEO visibility, with organic traffic jumping from…
Congressional bill to permit banks holding digital currencies
The U.S. lower congressional chamber has passed a bill, H.J. Res 109, aiming to repeal the Securities and…
Illinois confectioner named small-business person of the year
Jacqueline “Jackie” Jackson, a remarkable franchise owner in Andersonville, Illinois, recently garnered the title of small-business person of…